$1.5-million perfume set for exclusive show
Rob Picheta, CNN
The world's most expensive fragrance is heading to the United States. But anyone hoping to smell the $1.5 million luxury scent will need an invitation to an exclusive private art tour.
Le Monde sur Mesure, crafted by French company Morreale Paris, will be exhibited at luxury Los Angeles properties in November to a select guest list.
While the fragrance is carefully created, it's the gold-encrusted bottle that drives up the price. Each one is specially made to fit its buyer's needs, and can take over a year to create.
"It's not just a bottle, it's a piece of art," explained Morreale's creative director, Maxime Rançon. "Each bottle is gold-armored ... People are mesmerized when they see it."
Only one bottle has actually been sold, with a second created for the show and a third currently in production. But Morreale is hoping to increase its list of clients through a tour of LA properties.